Corn Studio was awarded today with a ”Design and Design International Award” for PANSIK scuola di moda Project and will be published in the Book of the Year #8 to be release in December 2015.
Their key focus was to create an amazing highly recognizable logo and brand identity . The corporate identity was carefully crafted knowing what it takes to bring the best solutions for a modern brand. Working together with Pansik they got some basic guidelines about how to communicate properly, taking into account that they needed to design an identity that would differentiate it from the competitive fashion schools and colleges.
The corporate image had to be innovative and avant-garde opposed to the existing classic standards of the marketplace. They proposed a fresh and irreverent design without losing the essence of the structure, the function of the shape and the minimalism which we automatically relate to the field of contemporary web design. The branding process began with the logo design referring to the company name, complemented by a clean stencil typography. They developed a clean, minimal and structured corporate identity in order to reflect the modern aesthetics and the minimalistic philosophy of the School. The corporate colours of the brand were chosen to be: black, white and petrol implemented in all applications of the identity. The content of the whole pack and the basic applications that we recommended for the formal representation of the company consists of the following mentioned: corporate logo, business cards, corporate folder. letterhead, envelopes, promotional material (pens, pencils, t-shirts etc).