It is highly important for one to be very creative and well informed in order to succeed in this industry. A visual merchandiser takes under consideration, besides all the fashion trends, all the social/financial changes of the Greek market. Depending on the size of the shop, the area and the target group, the right visual will have to be created and the right organization of the products inside the shop.
The program includes the research and analysis of the market as well as the promotion of a visual merchandiser as a professional in the fashion industry.
- Inner (store) organization and placement of products
- Window arrangement
- Project set up
- Market analysis
- Project Presentation
- VM & Marketing Strategy (instore & online)
- Brand identity
- VM Guidelines & budgets