3 months
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  • The Program
  • Modules
  • About the instructor
  • What you need to participate

The Program

It is highly important for one to be very creative and well informed in order to succeed in this industry. A visual merchandiser takes under consideration, besides all the fashion trends, all the social/financial changes of the Greek market. Depending on the size of the shop, the area and the target group, the right visual will have to be created and the right organization of the products inside the shop.

The program includes the research and analysis of the market as well as the promotion of a visual merchandiser as a professional in the fashion industry.

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  • Inner (store) organization and placement of products
  • Window arrangement
  • Project set up
  • Market analysis
  • Project Presentation
  • VM & Marketing Strategy (instore & online)
  • Brand identity
  • VM Guidelines & budgets
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About the instructor

Joanna Galani was born and raised in Athens, Greece and graduated from Athens College in 97’.

She has a degree in Interior Design and a BA in Fashion Photography & Digital Media from ARU, in Cambridge, England.

Joanna worked as a Freelance Fashion Stylist for a few years in London before relocating to Athens and working as a Contributing Fashion Editor for Greek publications such as InStyle, Glamour and Esquire, and as a Visual Merchandiser for Armani. 

Two years later, she decided she wanted to return to London and was employed by Browns Fashion as the VM & Display Director, a title she held for 6 years and acquired world-wide recognition in the industry by winning two VM Awards for her window displays. 

Joanna then worked at Flannels, as the Head of VM and Marketing and as a freelance contextual and fashion stylist before moving into Art Direction.

She is now working between the U.K. and Greece for various international clients. 

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What you need to participate

  • Computer with regular office software (PC or MAC)
  • High-speed internet connection preferred (wired connection recommended)
  • PDF Reader (Adobe Acrobat Reader (PC) or Preview App. (Mac))
  • Powerpoint software
  • A video player (Media Player / QuickTime / VLC)
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