"THE NEXT DAY IN FASHION" OPEN ONLINE WEBINAR
DECEMBER 4, 2021, 11:00
After the seismic shifts that the world wide web and e-commerce brought to our lives, the fashion industry is now once again facing unprecedented challenges and big opportunities caused by the rising popularity of new technologies, social issues and customer behaviours, as well as an urgent need to save the environment.
How can brands succeed in a world where the luxury brand discovery happens primarily in social media platforms like TikTok, known for their easy-going, natural and unpretentious content?
At the same time, the slow rise of new digital worlds that can be experienced through VR headsets or AR Wearables poses a number of new challenges and an equal amount of never before seen opportunities. Building these technologies over the last decades, tech giants seem to now be ready to take a leap into the Metaverse and luxury brands will have to evolve accordingly in order to follow this shift.
But even in this plethora of groundbreaking innovations and changes, one thing remains the same: a clear need for value-driven decisions. Over the last years, topics such as sustainability, data protection and corporate responsibility have been affecting fashion more than any other industry.
Could we combine digital innovation and humanity? While the answers to these questions are still building, one thing remains for sure, we are facing the next day in fashion and only the ones prepared will be able to become the leaders of tomorrow!
The Next Day in Fashion - AGENDA
DECEMBER 4, 2021, Online
11.00-11.15 Welcome
11.15-12.15 "From Global to Local: the necessity to rediscover unicity in luxury"
MASSIMILIANO GIORNETTI, Director of POLIMODA INSTITUTE
12.15-12.30 Q&A
12.30-13.30 "Luxury brand discovery through TikTok"
NINA MICHELLAND, Manager Luxury clients at TikTok Paris
13.30-13.45 Q&A
13.45-14.05 Break
14.05-15.05 "Luxury: Powered by Tech, Driven by Values"
RACHANA KATRAGADDA, Programme & Communications Manager at Richemont
15.05-15.20 Q&A
15.20-16.20 "Metaverse & NFTs: the next big revolution in fashion"
DEMI KARANIKOLAOU, Channel Partner Manager at Google & Tech, Contributing Editor at Harper's Bazaar GR
16.20-16.35 Q&A
ALL LECTURES OF THE SEMINAR WILL BE HELD IN ENGLISH
THE NUMBER OF POSITIONS IS LIMITED AND PRIORITY ORDER WILL BE OBSERVED.
SPEAKERS' SHORT BIOS
NINA MICHELLAND
Currently: Manager Luxury clients at TikTok Paris
After a Master's degree in Sc. of Management at ESSEC Business School (#2 business school in France), several internships in Europe and Asia and a 2-years entrepreneurial experience in Fashion & Sportswear retail, Nina joined the Large Customers Solutions then the Global Marketing Solutions team at Google where she spent 3 years advising top companies on their digital & marketing strategy. She later, joined the Client Solutions Team at TikTok France at the beginning of 2020 and started to build the Luxury and Beauty department, working with clients like LVMH, Kering, COTY, L'Oréal and Richemont to name a few. Nina is now leading the Luxury, Fashion and Beauty Client Solutions department at TikTok and managing a team of 6 TikTok marketing consultants.
RACHANA KATRAGADDA
Currently: Programme & Communications Manager at Richemont (Group Level/Global Scope)
As part of the Global Learning Team, I work transversally with business functions such as DEI, CSR, Transformation, Data, Digital Distribution, China Affairs in pursuit of long-term strategic goals for the Richemont Group. Manage global programmes that leverage learning & trend research, communication campaigns, and events, as a pathway to progress. A 3rd culture kid currently residing in Geneva, Switzerland; excited by connecting dots & creating synergies, and truly fulfilled when creating positive impact. Passionate about luxury and particularly intrigued by its evolving values!
DEMI KARANIKOLAOU
Currently: Channel Partner Manager at Google & Tech contributing Editor at Harper's Bazaar GR
Having worked for the biggest tech company in the world, Demi Karanikolaou is collaborating with the most well known international publications and luxury maisons, helping them build powerful omnichannel digital strategies. Being in the center of innovation, Demi is also serving as a tech editor for Harper's Bazaar GR, with her articles focusing on the intersection of fashion and digital, Metaverse & NFTs. As an independent consultant and guest lecturer, Demi has given speeches at ESSEC, Harvard and NCAD amongst others.
