On Thursday, April 18, 2024, our students attended the webinar titled "AI and Fashion, Fate or Fade?" organized by PANSiK and Heuritech. Julie Pont, Fashion & Creative Director at Heuritech, informed us that artificial intelligence can now play a key role in how we create, consume, and experience fashion.

More specifically, she explained how Heuritech, through its AI tools, enables fashion brands to quantify and predict fashion trends, revolutionizing how they understand consumer behavior and market dynamics.

Many thanks to Heuritech and Julie Pont for this insightful presentation!